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22-11-2021

Viaplay secures exclusive KSW rights in 10 countries

Viaplay secures exclusive KSW rights in 10 countries

  • Viaplay to show every KSW event live in Poland and the Nordic and Baltic countries from December 2021, with the Netherlands to follow
  • KSW to increase number of events to 12 per year from 2022
  • Viaplay and KSW to establish pathways for MMA talents representing Viaplay’s markets to participate in KSW events

Viaplay has agreed a long-term partnership with KSW, Europe’s leading mixed martial arts (MMA) organisation, to become the exclusive streaming home in 10 countries of KSW’s live events from December 2021. Based in Poland, KSW enjoys a particularly passionate following, and from 2022 the organisation will stage 12 events each year featuring top Polish and international MMA competitors.

Viaplay’s first KSW event will be KSW 65 on 18 December, when Poland’s Mamed Khalidov (35-7-2) defends his middleweight belt against Croatia’s Roberto ‘Robocop’ Soldić (19-3-0), one of Europe’s hottest MMA prospects. On the same night, Daniel Torres (12-4-0) and Salahdine Parnasse (15-1-1) will contest the KSW featherweight championship, with additional bouts to be confirmed shortly.

Viaplay and KSW will also work together to establish pathways for talents representing Viaplay’s markets to participate in KSW events.

All events will be available in Poland, Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania and the Netherlands as part of a regular Viaplay subscription in which sport is included. In Poland, Viaplay’s KSW coverage will include premium studio programming and Polish-language commentary.

Peter Nørrelund, NENT Group Chief Sports Officer: “KSW attracts fervent fans, especially in Poland, and is now established as Europe’s premier MMA promotion. Viaplay’s partnership is ideally timed, with the number of KSW events set to increase to 12 next year. We’re also excited to help new MMA talents realise their dream of competing in front of an international audience.”

Maciej Kawulski, KSW co-owner: “We are very excited to work with Viaplay starting with KSW 65 on December 18. The Viaplay streaming platform is incredible value for sports fans and will make KSW accessible to more eyes in Poland and around Europe. I am sure all KSW fans will have a heightened viewing experience and will benefit from this partnership.”

Martin Lewandowski, KSW co-owner: “Next year will see an increase in our events, our roster of athletes and the number of European territories in which KSW will be readily available. Working with Viaplay provides us with new opportunities and will only have a positive impact on KSW going forward. This is a big moment in the history of our federation, and it highlights our dedication to continued growth. I am excited to begin this partnership and look forward to welcoming KSW fans, new and old, to Viaplay starting with KSW 65 on December 18.”

Viaplay’s various sports rights across Europe include the Premier League, Formula One, NFL, MLR, Formula 1, Bundesliga, UEFA Europa League and UEFA Europa Conference League football, NHL ice hockey, the Ryder Cup, The Open, and PDC darts. Viaplay will also be the exclusive Polish home of the FIFA Women’s World Cup 2023.

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