REDMI, a brand within the Xiaomi portfolio, is embarking on a strategic partnership that redefines the presence of technology in the world of sports. Xiaomi is becoming the first technological partner of the KSW Combat Sports Organization – Europe's largest MMA organization. Joint activities will center around a promotional campaign for devices from the REDMI Note 15 series, under the slogan "REDMI Titan Durability."

Titan Durability in the KSW Cage 

This collaboration with KSW marks a historic step for Xiaomi, being the brand's first partnership with a Combat Sports Organization in Poland. The choice of a professional MMA organization as a partner is no coincidence. The KSW cage serves as an authentic metaphor for durability, where REDMI technology meets the immense strength and resilience characteristic of professional athletes. The pinnacle of these activities will be the XTB KSW 116 gala in Gorzów Wielkopolski (March 14, 2026).

What Awaits Fans of Extreme Excitement? 

As part of this exciting collaboration, KSW and REDMI have prepared a series of joint promotional activities. The most engaged fans can look forward to fantastic prizes combining the worlds of sport and technology, such as REDMI Note 15 smartphones, tickets to KSW galas, and REDMI devices to support daily training.

"The cooperation with the REDMI brand is a natural connection for us between two worlds where resistance to blows and reliability in extreme conditions are paramount. Our cage is a place for "titans," and the REDMI Note 15 series, with its signature durability, perfectly aligns with this ethos. We are delighted that, as the first Combat Sports Organization in the region, we can, together with Xiaomi, reach young, dynamic audiences who expect the same 'durability' from technology that our athletes demonstrate in the cage," says Martin Lewandowski, co-founder of the KSW Federation.

"For us, establishing cooperation with KSW is more than just a project – it's a test of the REDMI Note 15 series' character. We are moving beyond the typical communication framework for electronics to become part of a sporting lifestyle, where strength of character and equipment that can keep up with you matter. This is a strategic step for us in building relationships with a new audience segment for whom sport, technology, and durability are inseparable elements of their daily lifestyle," concludes Oktawia Rączy, PR Manager at Xiaomi Poland.

The REDMI Note 15 smartphone series comprises five models: REDMI Note 15, REDMI Note 15 5G, REDMI Note 15 Pro, REDMI Note 15 Pro 5G, and REDMI Note 15 Pro+ 5G. All feature REDMI Titan Durability, a standard emphasizing long-lasting battery life, enhanced drop resistance, advanced dust and water protection, improved photographic capabilities, and flagship performance. In addition to the smartphones, the REDMI Note 15 series also saw the market debut of the Mijia Smart Audio Glasses and REDMI Buds 8 Lite headphones. Smartphones from the REDMI Note 15 series are currently available with a promotional offer on the mi.com website.

More information about Xiaomi products in Poland: https://www.mi.com/pl/ 

More information about Xiaomi in Poland can also be found on our social media channels: Facebook and Instagram.