The agency will support KSW in the area of sponsorship strategy development and implementation of innovative marketing solutions aimed at acquiring new commercial partners using the popularity of the discipline and the possibility of interacting with KSW fans both at events and during television broadcasts.  Thanks to the actions taken by Lagardère Sports, KSW will be available on TV channels in other countries around the world, which will naturally contribute to the growth of its brand’s value. Moreover, Lagardère Sports is going to deal with the sale of business packages at KSW events in Poland and abroad.

“KSW is a leader among MMA organisations in Europe and is one of the largest federations in the world. It is a huge and diverse platform of communication for both domestic and global brands. Considering the emotions it arouses, we hope for a successful and interesting cooperation. We are proud that we are the first agency on the Polish market to cooperate with KSW” - commented the President of the Management Board of Lagardère Sports Poland, Andrzej Placzyński, after signing the agreement.

Martin Lewandowski, the co-founder and the CEO of KSW, added:

“The ‘KSW 39. Colosseum’ record event in May 2017 at the National PGE stadium gathered almost 58,000 spectators, placing in the top three in terms of audience at sports events taking place in Poland. Additional millions of people watched the show in front of the screens - battles were broadcasted in 36 countries, whereas online broadcast was available on 4 continents. The event confirmed the international position of the KSW - it was the second largest MMA event in the world sport history. Our further strategy is clear: we focus on the international expansion. Cooperation with an international, experienced agency is a natural step towards the development for us. We are looking forward to this cooperation and we believe it will bring many positive outcomes”.

About:

Lagardère Sports Poland is a leading sports marketing agency, offering the expertise and experience of over 1,600 experts in the offices all around the world. Their passion and over 50 years of experience in sports, allow them to meet the expectations and needs of their clients, to whom they deliver individual, innovative and effective solutions as well as the reach to differentiated tools and opportunities in sports marketing. They believe sport – rich in emotions and passion – generates unlimited and exceptional perspectives for the world of business.

KSW is the biggest MMA (Mixed Martial Arts) organisation in Europe and one of the biggest MMA federations in the world. Alongside the Tour de Pologne, it is also the second Polish sporting event recognized throughout the world. This year, KSW celebrates its 15^th  anniversary. Throughout these years over 300 competitors fought on 51 events organized by the KSW in Poland, England and Ireland. More than 440,000 of fans have attended live events, millions of people watch each KSW event on TV screens in Poland and hundreds of thousands of viewers from other countries around the world watch each event.