A super punch, a super knockout and a super star – can be seen in the brand new Tiger energy drink commercial, which will begin to air on the biggest TV networks this week. The first KSW light heavyweight champion and now the best middleweight in Europe Mamed Khalidov is the star of this unique spot, which originates from the actual sporting event.

Everything began in February 2012, when the Tiger brand established a partnership with KSW Federation. The idea for the commercial was born literally a few seconds after the KSW 19 show in Łódź, where Mamed Khalidov knocked out Rodney Wallace in the spectacular fashion. It was his 25th career win. On the basis of this exceptional sporting achievement and thanks to a fruitful partnership with KSW and Polsat television a unique commercial spot was created.

“Tiger brand earned the respect from mixed martial arts enthusiasts already with its first actions. I’m talking about their special bonuses awarded after each KSW event. The first award went to Anzor Azhiev, who showed a o ton of heart in his KSW 18 appearance, while the KSW 19 bonus was won by the true hero of this event – Michał Materla. I’m very pleased to be a part of this unique commercial. I wish the Tiger brand all the best” – Mamed Khalidov

“I personally participated in picking Mamed Khalidov for this commercial campaign. He is a true sportsman, who has a spectacular fighting style and crafty boxing skills. He has an enormous talent, he is ambitious, efficient and wise in the ring. What is more, he started his career just as me, with a sole purpose of achieving a success. Last but not least he is person with a lot of positive energy, what corresponds well with the Tiger brand climate.” – Dariusz “Tiger” Michalczewski.

Efficiency, energy, dynamism as well as cleverness and intelligence, these qualities drive one to victory and these Mamed Khalidov’s features match the Tiger brand attributes. This commercial spot is exceptional because it is based on the real excitement of the sporting experience, what is essential for the Tiger brand. I think that together with KSW and Polsat we created a unique and unusual thing – Dorota Liszka, Corporate Communication Manager, Maspex Wadowice Group.

“From the start of our cooperation with the Tiger brand I felt that it would exceed the frameworks of the standard sponsoring. The idea behind the Tiger brand and the KSW world overlap in many places derived from the desire to create exceptional things. It does not matter how many breaths you take during the sporting event, the moments that you hold your breath are always the most important.” – Maciej Kawulski, Martin Lewandowski, KSW owners

The commercial spot with Mamed Khalidov is available below.